Indigenous fashion label Deadly Denim has been invited to showcase its designs at a prestigious New York Fashion Week event.
By
Mikele Syron

Source:
NITV News
12 Jan 2021 - 3:12 PM  UPDATED 12 Jan 2021 - 3:36 PM

The creator of Deadly Denim, is one of the ten designers selected out of hundreds of global applications to exhibit her collection as a "one to watch" on the 'Flying Solo' NYC Fashion Week runway.

Perth fashion designer Rebecca Rickard said she is beyond excited to showcase her work, known for its dynamic fusion of Indigenous culture and sustainable fashion, on an international stage.

"What people love about the concept of Deadly Denim is the fusion between the two elements; the cultural sharing with the artwork, and the use of sustainable denim.

"For me, inclusion in an event like New York Fashion Week, is a sign that people are finally wanting to connect with culture and sustainability," Ms Rickard said.

The collection to be displayed is called 'Our Country' and will feature artwork by First Nations Creatives Glenda McCuloch, Mikayla King, Kiya Watt and Paige and Perelle Pryor.

"We're all spread out and from different mobs, we all have each other's backs, we pull each other up and we share opportunities," Ms Rickard said.

Ms Rickard told NITV News that the opportunity to exhibit the work of First Nations designers has presented a unique opportunity to represent Indigenous culture and stories to an international audience.

"First Nation Fashion design is now leading the way, there are lots of opportunities for designers and creators in that space. The new bodies that are emerging to ensure ethical practice and encourage opportunities are really bringing change in the industry," Ms Rickard said.

Due to the current COVID-19 travel restrictions, the collection will be sent via post and the runway event will be live-streamed online for viewers around the world to observe.

"The online streaming has kept the fashion industry going throughout the pandemic, and it's interesting in that it makes these events accessible to mob across Australia who would otherwise be excluded," Ms Rickard said.

Ms Rickard said she is beyond excited to showcase her work, known for its dynamic fusion of Indigenous culture and sustainable fashion, on an international stage.

"What people love about the concept of Deadly Denim is the fusion between the two elements; the cultural sharing with the artwork, and the use of sustainable denim.

"For me, inclusion in an event like New York Fashion Week, is a sign that people are finally wanting to connect with culture and sustainability," Ms Rickard said.

The collection to be displayed is called 'Our Country' and will feature artwork by First Nations Creatives Glenda McCuloch, Mikayla King, Kiya Watt and Paige and Perelle Pryor.

"We're all spread out and from different mobs, we all have each other's backs, we pull each other up and we share opportunities," Ms Rickard said.

Ms Rickard told NITV News that the opportunity to exhibit the work of First Nations designers has presented a unique opportunity to represent Indigenous culture and stories to an international audience.

"First Nation Fashion design is now leading the way, there are lots of opportunities for designers and creators in that space. The new bodies that are emerging to ensure ethical practice and encourage opportunities are really bringing change in the industry," Ms Rickard said.

Due to the current COVID-19 travel restrictions, the collection will be sent via post and the runway event will be live-streamed online for viewers around the world to observe.

"The online streaming has kept the fashion industry going throughout the pandemic, and it's interesting in that it makes these events accessible to mob across Australia who would otherwise be excluded," Ms Rickard said.

Ms Rickard has started a crowdfunding campaign on GoFundMe to raise $3500 which will cover the cost of registration fees and other expenses.