When you think of Adam Briggs – better known simply as Briggs – you picture the award-winning creative artist, the actor, and the record label owner.
It has taken Briggs a decade to make his mark as one of the country’s most diverse talents in media, music and comedy.
In 2015, he founded his own record company, Bad Apples Music, which fosters First Nations talent.
He’s appeared in TV shows like Black Comedy and the award-winning Boy Swallows Universe.
The rapper is also a best-selling children's author.
But the proud Yorta Yorta man is plotting an unexpected career move.
He’s seriously considering becoming an AFL Player agent, set to bring the skills he’s developed navigating the entertainment industry to the negotiation table.
“I’m a big proponent of Blackfellas at every level,” he told NITV.
“I like seeing our elite, be elite at every facet, in every industry.”
Briggs isn’t a newcomer to the AFL world and has been building connections within the game for years.
He recently headlined the pre-match entertainment for the Dreamtime at the G match at the MCG, taking to the stage with Paul Kelly, hip hop artists Barkaa and Kobie Dee, and his hard-core punk metal band BIG NOTER.
His family also has a long association with the code.
“Being involved in the game with the family and obviously the old man’s (Paul Briggs) been a part of the Indigenous advisory for the last 10 plus years,” Briggs said.
“[He] was instrumental in helping Michael Long put the Long Walk together and the path they took on the way up to Canberra.
"I was a bit younger then, so I think the gravity of it didn’t hit me until a little bit later, the significance of that.”
Having Agent Briggs in their corner could prove a game-changer, not only for young Indigenous mob making a name for themselves in the AFL, but also for the game itself, with the number of First Nations players involved at the highest-level declining.
According to the AFL there are 62 Indigenous players signed to clubs this season.
That’s down from 87 players in 2020.
Briggs has enrolled in the mandatory AFL Player Agent Accreditation course, but right now he’s focusing on his upcoming overseas tour.
“I’m definitely keen to stick my nose in at some point.”
“At the moment with Bad Apples music, it’s our ten years anniversary for the record label,” Briggs said.
“My new band Big Noter, we’re about to go to Europe, it’s a bit sticky you know it’s another thing to juggle.”
But the game of AFL is always in the background for Briggs, he’s a tragic Essendon Bombers fan.
“I am a massive Bombers fan,” Briggs said.
“The Bombers, scarves are back, the Bombers will be on.”
