The owner of a fruit store in Brisbane has apologised for posting a drawing of gradually ripening avocados and labelling the overripe ones 'Abocados'.
Owner Johnny Tabet said in a post on Instagram and Facebook that it was not intended as a reference to Aboriginal and Torres Strait Islanders, but was a "mistake".
"There is no way we would ever, EVER put up a racist joke," he said.
"We are not trying to cover up or hide anything. Racism is unacceptable! This was never meant to be a joke about the wonderful original owners of this land but a joke about how quickly avocados turn black."
According to the store, the sentence would have been: 'Love our Avocados... hate our Avocados'. But many have rejected the claim that 'Abocados' was unintentional.
While some of those commenting on the apology, which was posted to the shop's Facebook page on Sunday, debated whether it could have been a genuine 'v' to 'b' keyboard error and whether autocorrect functions would have picked it up, many more did not accept it was a mistake.
"This is a poor excuse for blatant racism and you are doing your customers a disservice by not admitting your error," one Facebook user said.
"Free avocados for any Aboriginal person who comes into your shitty store...?"
Another was overwhelmed by the response by non-Indigenous Australians, "thank you for showing someone that enough is enough", she wrote.
"Not buying it - literally," someone else wrote. "This wasn't a typo and the apology is hollow."