'We feel connected to our roots’: Filipinos continue to tune in to SBS as the multicultural broadcaster remains dedicated to more than 50 years serving Australia's diverse community

"When you hear something familiar, something you can relate to, it takes you back to your homeland and makes you feel connected to the community." This is how many Filipinos feel when they tune in to SBS and hear their native language. All thanks to SBS's 50 years of continuous broadcasting in over 60 languages.

SBS in its 50 years continues to broadcast in over 60 languages, including Filipino, to provide information, education and entertainment to the diverse community of Australia. Credit: SBS Filipino

Key Points

• SBS began in 1975 with the two Ethnic Australia (EA) stations - 2EA in Sydney and 3EA in Melbourne. Initially, it was to inform Australians from non-Englsih speaking backgrounds about Medicare, Australia's new healthcare system at that time.
• Currently, SBS broadcasts in more than 60 languages including Chinese, Hindi, Filipino, Vietnamese, Korean, Arabic among others.
• With the changing times, news is now accessible beyond radio—through the SBS Audio app, mobile app, and social media platforms like Facebook and Instagram.
• SBS is regarded as a "vital national asset," playing a crucial role in connecting communities throughout Australia.

LISTEN TO THE PODCAST

'We feel connected to our roots’: Filipinos continue to tune in to SBS as the multicultural broadcaster remains dedicated to more than 50 years serving Australia's diverse community

SBS Filipino

24:39Filipino