ACCC sues Coles over alleged sham discounts — model case for Australia's consumer law

The Australian Competition and Consumer Commission ACCC is taking supermarket chain Coles to federal court for allegedly misleading discount campaigns. The focus is on the allegation that prices were raised in the short term and were then advertised as special offers. The process is considered groundbreaking for the interpretation of “misleading conduct” in consumer law and could have heavy penalties and a signal effect on the entire retail sector.

Coles is under pressure following an ACCC lawsuit Source: AAP / JOEL CARRETT

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