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Thanks to TikTok and Robert Irwin: America's new desire for Australia

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Australia is currently experiencing a real surge in popularity in the USA. On TikTok and Instagram, young Americans in particular are raving about life “down under,” tourism figures are rising — and a prominent name is further strengthening the trend. But what is behind the new longing for the faraway continent?

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By Barbara Barkhausen

Presented by Barbara Barkhausen

Source: SBS

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Australia is currently experiencing a real surge in popularity in the USA. On TikTok and Instagram, young Americans in particular are raving about life “down under,” tourism figures are rising — and a prominent name is further strengthening the trend. But what is behind the new longing for the faraway continent?

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