Why is Coles cutting thousands of products?

The Australian supermarket chain Coles has removed thousands of products from its range to save its customers the “agony of choice.” Our colleague Barbara Barkhausen took a closer look at the phenomenon of the so-called “FOBO” or “Fear Of a Better Option” for us.

“FOBO” is a type of fear that has a negative influence on consumer's purchasing decisions. Credit: Alana Harris / Unsplash