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Why is Coles cutting thousands of products?

SBS German

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“FOBO” is a type of fear that has a negative influence on consumer's purchasing decisions. Credit: Alana Harris / Unsplash

The Australian supermarket chain Coles has removed thousands of products from its range to save its customers the “agony of choice.” Our colleague Barbara Barkhausen took a closer look at the phenomenon of the so-called “FOBO” or “Fear Of a Better Option” for us.

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By Barbara Barkhausen

Presented by Barbara Barkhausen

Source: SBS

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The Australian supermarket chain Coles has removed thousands of products from its range to save its customers the “agony of choice.” Our colleague Barbara Barkhausen took a closer look at the phenomenon of the so-called “FOBO” or “Fear Of a Better Option” for us.

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