A total of 46 Indonesian small and medium enterprise brands were featured at Indo Haus Market, held at Hawker Spaces on Collins Street, Melbourne, from 30 March to 2 April 2026. Products on display ranged from clothing, footwear and jewellery to coffee, and packaged food and beverages.
The event was a collaboration between the Indonesian Trade Attaché in Canberra, the Indonesian Students' Association in Australia (PPIA), Mata Garuda Australia-New Zealand (MGANZ), Indonesia Eximbank, the Indonesian Embassy in Canberra, and the Indonesian Consulate General in Melbourne.
What stood out was the role of the two student organisations, which went well beyond attendance. Both were actively involved in selecting brands through a social media-based curation process. Muhammad Hadiyan Ridho, President of PPIA and a student in Melbourne, told SBS Indonesian that his team was responsible for assessing which products were suitable for the Australian market through digital platforms.
Ridho added that Indo Haus promotional content, amplified through collaborations with influencers, attracted significant attention, with views reaching into the thousands.
Puspita Seruni, Head of Partnerships and Main Event for Indo Haus and a representative of MGANZ who is also a student in Melbourne, said the curation process involved judges drawn from influencers and digital practitioners. She said the approach is a fresh method that gives young people a voice in evaluating the market potential of Indonesian products.
For the students involved, the event also served as a hands-on experience. Several volunteers studying communications and marketing had the opportunity to practise their skills by promoting Indonesian products directly to Australian consumers.
Listen to the full conversation between SBS Indonesian and Muhammad Hadiyan Ridho from PPIA and Puspita Seruni from MGANZ.
