SBS has been at the heart of Australian football since it started

SBS and football is a pairing that began over the radio waves almost 50 years ago, and one that became closely aligned with acceptance and respect for new migrants, according to journalists who were there at the beginning. It was in the 70s and 80s that SBS, as a multicultural broadcaster, took the decision to use football to celebrate the newly arrived communities in Australia through their love of the game.

Legendary SBS football broadcaster Les Murray in 2009 Source: SBS News / HO/AP